Data analyst for heart-centered female entrepreneurs running profitable online coaching or consulting businesses.

Helping you turn boring numbers into solid gold.

"This is huge! The dashboard we received can be adapted to our growth."

“We can now see trends from past workshops to the present. This enables us to know what to do more of and what to do less of, effectively allowing us to hone our marketing activities to what is most essential.”

Deirdre Harter & Carmen Reed-Gilkison


When you run online events,

You want to know what works, what doesn't, and why

Yet you're overwhelmed by the task of collecting data and interpreting what that data tells you

to make informed decisions for your next online event.

Luckily, there is support at your fingertips. A data analyst is an extension of your team and helps you and your VA or OBM track, analyze, and visualize data from online events such as workshops, challenges, etc.

Hi, I'm Katica ("Katizza").

I am a scientist with a Ph.D. in chemistry who turned into a data analyst, helping heart-centered female entrepreneurs translate dreary spreadsheets into beautiful dashboards.

My clients launch virtual events several times a year, and I assist them and their VA or OBM in tracking and analyzing the data from those events, like workshops, challenges, etc.

They get tracking sheets and dashboards to see trends from previous virtual events to the present, allowing them to see at a glance what can be improved for the next virtual event in order to enroll more clients in their programs and maximize ROI.

"I can outsource my tracker sheets to my OBM and focus on presenting my challenge with solid data for the follow-up."

“Katica set up my own personal dashboards so that I could see how my challenge was going in terms of live engagement, making it so much easier for me to follow up with ideal clients. Everything I learned from this
challenge I’ll tweak and perfect in the next. If you need someone to help you truly leverage a challenge or launch, I can 100% recommend that you chat with Katica."

Jen Corcoran

Leverage your virtual event data for maximum impact & profit.

You are overwhelmed and confused by tracking data related to your virtual event. You need help interpreting what the data is telling you. Please click the button below.

Here is what's included:

  • Analysis of your existing tracking system
  • Branded tracking sheets for tracking relevant metrics based on your needs
  • Custom dashboards that show you exactly where to hone your marketing efforts
  • Insights on what to do more of and what to do less of for your next conversion event

"It's not just about conversions, money, and numbers."

To you (Katica), it’s not just about conversions and money and numbers; it really is the collaboration between the data and the humans, and that really makes you unique and just so amazing for what you're doing."

Sarah Santacroce

How it works

Fill out the short application form.

That way, I'll be able to assess whether and how I can help you.

Allow time for your answers to be reviewed.

After I have reviewed your submitted application form, you will be invited to a 30-minute Zoom call.

Decide whether we are a good fit.

If we decide that we are a good fit, you will receive a proposal. After you accept the proposal, you will be sent a contract and an invoice.

Receive your customized data dashboard.

We will examine your data tracking systems, analyze your existing data, and create a customized dashboard to assist you in making data-driven decisions to maximize the impact and profit of your next virtual event.

30-day money-back guarantee after you receive the dashboard(s).

Download your complimentary resource.

10 metrics to track if you host virtual events

like webinars, challenges, masterclasses, or workshops.